Once these issues have been fixed, your website will start to appear in the search results, which will in turn lead to more traffic. Broken links are important for SEO audit because they can negatively impact a website’s ranking in search engine results pages (SERPs). Broken links can also cause website visitors to leave a site prematurely, which can lead to a loss of potential customers or sales.
Vertical Experience
An audit checks whether your target keywords are properly integrated into your content, headings, and meta tags. Crawl errors prevent search engines from accessing your site’s pages. Fixing them involves resolving server issues, correcting broken links, or updating robots.txt files to allow proper crawling. By analyzing their keyword targeting, backlink profile, content quality, and technical SEO (such as site speed and mobile optimization).
STEP 2. Review Existing Content
- So you can fix them before these issues impact your website traffic and revenue.
- After this review of backlinks, you’ll have some specific targets and a good understanding of what drives linking in your industry.
- Tools like KeywordsFX, LSI graph, or even related searches and Google autosuggest are great for helping you come up with related keywords.
- If these are missing, you’ll get a notification so you can include the missing text.
This analysis can help you identify topics that your website has a high Google trust and topical authority, making it easier to rank new content. If the above list does not make much sense to you, you better hire a developer or SEO expert to do the work for you. It will not cost you a lot, and you have to do it to improve your SEO rankings and conversions. From my experience talking to clients, handling website page speed is one of the most challenging tasks, at least for non-technical users. Lighthouse is an effective tool for identifying a range of improvements related to mobile usability, which is a critical aspect of the page experience.
How to perform an SEO audit
Google search results come from its index, which is a database of hundreds of billions of webpages. Your pages need to be in this index to stand any chance at ranking. In summary, the solution phase of the audit is about turning analysis into action and then into long-term habits.
Avoid using session IDs or unnecessary URL parameters that create duplicates. Keep your XML sitemap updated with only canonical URLs and perform regular audits to help identify and correct hidden duplications. By following these best practices, you support clear indexing, stronger authority consolidation, and improved search visibility. To avoid SEO issues caused by duplicate versions of your website, set a preferred domain (with or without “www”) in Google Search Console. Redirect all alternate versions, such as those using “http” instead of “https” or URLs with trailing slashes, to the canonical version using 301 redirects. Applying canonical tags on pages further signals to search engines which version should be indexed, helping consolidate ranking signals and avoid duplicate content penalties.
For a comprehensive view, Google Search Console offers insights on indexation levels, including a section for Excluded assets, indicating pages deemed unworthy of indexing. Additionally, the Mobile Friendly Testing tool is known to behave as Google’s headless browser, executing the page’s JavaScript and rendering the page. This is a great SEO tool to test if anything is stopping Google from accessing the content.
Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. Another common SEO mistake an SEO audit can help you fix is losing rankings for your top-performing pages. It’s normal for webmasters to concentrate on publishing new content, but you should take action to protect your existing rankings from dropping.
Organic traffic represents visits to your site from organic (unpaid) search results. If you have a large site, analyzing each page manually would be time-consuming. Semrush’s On Page SEO Checker can audit your on-page elements at scale. While these elements might seem basic, I’m consistently surprised when websites get BHS Links these fundamentals wrong.
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